Sep 11, 2014

15 Techniques to Increase Sales of Affiliate Products

Put yourself in your customers’ shoes
Don’t assume something to be important to you works the same for your customers. Always put yourself in your customers’ shoes and look at it from your customers’ point of view, not the company’s. The rule is "take care of the customer and he'll take care of the company".


Go the extra mile - give your customers more than they expected

Go the extra mile to surprise your customers with more value beyond what your product or service offers.


Talk to suppliers and vendors

Get competitor information from your suppliers and vendors. By building a relationship with them, they might, unknowingly, give you crucial information about your competitors’ future plans through casual talk. Alternatively, you can buy the stocks of your competitor’s company if it is public-listed. As a stockholder you will receive all their annual and quarterly reports.


Know the demographics of your sales area

Knowing the demographics of your target audience is important because only then will you get ideas about how to market your product or service to them. You can get such information from local newspapers by asking them for an advertising rate kit.
Some other places you can research are the local chamber of commerce, the city planning commission, the public library or local TV and radio stations.


Subscribe to industry magazines

Get a list of magazines from your public library. Subscribing to trade magazines related to your industry help you keep up with the what’s happening in your industry.


Subscribe to magazines that help your business self-esteem

Immerse yourself with positive business messages by subscribing to magazines that help build your business self-esteem. Read the success stories of entrepreneurs and business people.


Join organizations that can help you

Join organizations that support your industry. You can find the list of such organizations at your local public library or online. Go for conventions organized by those organizations and network with the people who are in the same industry as you to exchange business promotion and marketing ideas or strategies. There is always someone at these meetings who can help you succeed.


Matching a competitor's offer

Offer a better deal for a shorter time. Limit your irresistible offer and you will still drain off a lot of his customers on a busy sale day and you will be perceived as a better place to do business.


Have the knowledge of your clients’ special needs at your fingertips

Have a spreadsheet to keep track of clients’ requests for special services and products and whether you can meet these requests. With this information, you can track interest in new products or services that you should offer.


Be reachable

Be sure to include you contact details on every single communications collateral your company sends out so that customers can easily search for your contact when they need to. You can print your company name, address, and fax number on all materials including, packing slips and invoices.


Find out more about your customers

Having that personal touch beyond business always puts you advantageous in the minds of your customers. Learn more about your customers beyond just the business they are in. Pay attention to news about your customer and let them know you read about them.


Be an expert

Becoming an expert positions you as an authority in your field. That may significantly decrease your competitors’ strength. You can offer seminars that establish your company as an expert on the topic. Seminars also help you build better relationships with your current customers, attract more prospects, and increase your company's exposure. The strategy is to choose a topic with broad appeal among your client and prospect base. After the seminar, follow-up with attendees by mail or in person.


Sales letters

In this technological age, most of us don’t write letters anymore. However, truth be told, letters are still as effective as a means of communication because they always reach the intended audience. Sales letters actually help to enhance a company's professional image, help avoid misunderstandings and often make a sale.


Listen to your customers

Your customers can give you the best information you need to know about them by asking questions. Therefore, pay close attention to the questions new customers ask you. Armed with the knowledge about what your customers’ questions are, you can let these customers know that you will solve the problem with no hassles or problems.


Use personalized post-it notes to promote your company

Design and create personalized post-it notepads to promote your company. Every office uses post-its and they stick them to everything. Due to the fact that they use your post-its everyday, it is the case of repeated advertising. If they have a problem you can solve, your name and number are right there stuck to the page for them to contact you.