Sep 11, 2014

Techniques to Increase Sales

The Techniques To Increase Sales of Any Business :


Know your customers

Target your product to the correct customer base by knowing who your customers are and what their motivations are.

Surveys
Create a survey to find out what motivates your customers to buy and have questions whose answers will tell you where and how to reach your target market. Do remember to offer a gift or discount for completing your survey.

Free information / fact sheet
Use a two-step approach to increase conversions. First, offer free business related information to potential customers that showcases your expertise. Add these potentials into your mailing list and build a relationship with them by connecting with them often.

Mail special greeting cards
From your survey, you would have gotten the birthday dates of your customers. Mail special birthday greeting cards to your customers and include a coupon or special offer or tell them about your product that they should give themselves as a gift. You can duplicate this with other special occasions as well.

Partnerships
By teaming up with another business which is related to your product, advertising costs can be shared with that company so that you can print high-quality and larger ads more affordable. Companies that have products which complement yours are potentially great partners to work with.


Commitment and consistency

Studies showed that a repeated message is often well remembered. Commit to consistently send mailers to the same group of people in your target market. For advertising, do it whenever affordable.

Making the call
Using the phone will allow you to achieve faster results with minimal costs. Research has said that response from 100 phone calls is similar to 1000 pieces of mail. In addition, you will also generate greater input and feedback.

Increase Pricing
People often associate premium products with higher prices therefore, it is advisable to raise your prices because that separates you from the crowd and implies that your product is better and deserves the premium price. However, do take special care that the customer must see the value of the higher price.

Credibility of trends and current events
Consider tying your product or service with trends or current events because this allows you to gain valuable credibility and interest by association with popular groups.

Personalize your business
Utilize photos of you and others in promotional materials because this conveys friendliness and builds confidence in your company. Conversions are dramatically higher when pictures are used.

Limited Time Only
Use time limits on your offers and promotional materials. This is to encourage action to be taken by your potential customers.

Fear or pain of loss
The fear or pain of loss is a very powerful sales-boosting tool. Emotions such as these can be stimulated by products that increase personal security, personal safety, personal safety or health. Make your potential customers feel that if they don’t get your product or service now, they will miss out on something.

Media relations
Pitch to local publications about your business by sending letters covering topics related to your product or service. Add an extra edge to your pitch by connecting your product or business to some current event that is making waves in the market. This helps you to gain wide exposure as your name and business will be printed
together with your letter if it gets published and you will be perceived as the expert in your field.

Long term advertisements
If you are buying advertisements, buy those that last for months. Some examples include, magnetic signs for cars or vans, car decals, putting signs on truck tailgates and rear windows, stickers on T-shirts, design the outside of the brochure to be permanent and the inside for future changes etc.

Promotional Materials
Business cards, letterheads, brochures and packaging materials are to be examined to be first class but they do not necessarily need to be expensive.