Jul 2, 2015

Competitor analysis on Online Business

Once you know what the business is like and what the expectations are, it is time to see what others are doing. How can you base your SEO if you are not aware of the playing field? Rest assured that your site will be looked at, crawled, and scrutinized by your competitors or their SEO consultants!

Learn about all the players in your business area. Understand where they are now and how they got there. Find out who is linking to them. Explore how much content their site contains.

See how many pages they have indexed in Google and other search engines. Estimate their website traffic and investigate what keywords they are targeting. In general, the more you know about your competitors, the better. This book talks about a number of tools you can use to analyze your site and your competitors’ sites.

Current state assessment:

So, you are tasked with increasing the visibility of an existing site. Now you must dig deep into the site, dissecting it from all angles. In SEO vocabulary, this is labeled as the site clinic. 

This research process is very similar to competitor analysis, only this time your focus is solely on the site you are assigned to work with.

First things first: you check the current site rankings (if any). Next, you start examining the internal (on-page and on-site) factors, including site age, <title> tags, <meta> tags, internal linking structures, content duplication, search engine traps, and so forth. In
parallel, you also look at the external factors. How many backlinks does this site have?

Who is linking to this site?

From there, you inquire about current technology being used, current practices, the availability of any in-house technical expertise, web server logs, web analytics, and so on. Knowing the current website size and the current website performance can also
help. Resource availability and budget need to be defined.