Jul 2, 2015

Online Business -- Marketing Monetization of business website

If we want to do the Online Business we have to Market the business website. Now lets Monetize Marketing of Our Online Business website. 

Some people have a passion to earn money from a website and a high traffic website can become a powerful asset for them. It can become an automated money-making machine that works for you 24 hours per day, 365 days per year without pay – a business system that generates money, whether you work or not. 

It is an amazing system for generating cash flow.

Website monetization is the process of converting existing traffic being sent to a particular website into revenue. There are many ways to monetize a website but the most popular ways of monetizing a website are by implementing Pay per click (PPC) and Cost per impression (CPI/CPM) advertising.

Various ad networks facilitate a webmaster in placing advertisements on pages of the website to take
advantage from the traffic that is arriving at the site.

Webmasters often wait to monetize website traffic because they presume that they require a substantial amount of traffic to make money. The problem is, just because a website has a decent
amount of visitors, this does not mean that the Webmaster can monetize that traffic.

When considering how you will make money with your website, be sure to use several of the resources available today to check and double check your calculations. Making money online takes
work and can be harder than it looks!

The big names in the internet marketing world lead you to believe that all you have to do to start making money from your web site is to slap a few Adsense ads up there, buy their book or e-book,
sign up for their affiliate program and “poof” – you will be an Internet Marketing Millionaire overnight. But it's not quite how it works.

Monetizing your web site takes:
·Trial and error
and Patience
Below are some of the most effective ways of monetizing your website and turn it into a money
making machine.

 1. PPC Advertising Networks

Pay per Click (PPC) advertising generates revenue whenever someone clicks on an ad on your website.

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target.

Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.

The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).

Content sites commonly charge a fixed price per click rather than use a bidding system. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content.
Such advertisements are called sponsored linksor sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content
site. Among PPC providers, Google Ad Words, Yahoo Search Marketing, and Microsoft ad Center are the three largest network operators, and all three operate under a bid-based model.

The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.

List of popular CPC advertising networks:
·Google Adsense
·Yahoo! Publisher Network (YPN)

No comments:

Post a Comment